A special anniversary: the Eurotubi Pressfitting newsletter is 10 years oldriannelli
February 2012 is when the first Eurotubi newsletter on the pressfitting system was published. In ten years, the worldwide use of this fast and cost-effective joining method for plumbing systems has grown, and indeed exponentially. Eurotubi has also grown thanks to its customers, to whom the newsletter has always been dedicated. This month we would like to celebrate with you a decade of technical news, tips, application areas, and presentations of important and prestigious references that, again, thanks to your valuable contributions, we have been able to publish over time. Thanks again, and, as always, enjoy reading!
Ten years of regular monthly publications for a newsletter dedicated to a professional product can be considered a remarkable milestone. This “anniversary” is important because it shows that, in addition to the quality of our pressfittings, you readily appreciate, use, and take inspiration from the “ecosystem” of information relating to plumbing installations that, with commitment and perseverance, we have managed to put together and share to date.
Through the continuous feedback from different parts of the world, received from both our business customers and installers, we have managed over time to create an editorial product that meets different needs.
Our communication with our customers was not designed to be “only” to promote sales but rather to be an integral part of the product. It must be able to provide a wealth of knowledge and experience that is genuinely and consistently useful.
When designing our newsletter and each article, the first question we must always asked ourselves is: “what else can we give our customers through this information?”
The next step is to constantly monitor the content and style, a sort of Mantra, which is “avoid falling into the trap of self-praise.”
In fact, we often find such information in traditional corporate communications: “We achieved this…, we succeeded in…, the best manufacturer in the world of…” What seems relevant for the company may be less so for the customer.
Before publishing news like that, always ask yourself if this information is truly useful to your customers. By checking this, we can assure you that, at least 60% of the time, your idea will end up in the bin, and rightly so.
What has kept this publishing project so long-lived?
First, the continuous search for interesting news; secondly, the actual coherence of the topics covered and – why not – a pinch of ingenuity in the way the facts are presented. However, this is not enough; it is essential to keep the quality of the content and the tone consistent over time so that our readers will immediately recognize that the article or social media post is coming from us.
The most critical element in creating an effective content marketing project is the creation of an “ecosystem” where content relating to the various players, such as installers, distributors, and influential people in the application areas, can be skillfully amalgamated with topics relating to the world of plumbing and heating installations.
Some people might consider the term “ecosystem” inappropriate in some respects. However, it is certainly the word that best renders the idea of having to pre-establish and fine-tune a system where information, professionals, and topics can have the highest possible degree of interaction, resulting in social beings with a life of their own, for all intents and purposes.
Take social media, for example, where a post can go viral and reach the highest possible amount of users through people sharing it and being invited to comment and share the news spontaneously.
Analyzing and segmenting your audience in order to always be able to present interesting news
Not all professionals in the plumbing and heating sector are interested in the same topics. A purely technical discussion that might be interesting and useful to a system designer may be of no use to a wholesaler.
An interior architect may be attracted by the exceptional aesthetics of stainless steel pressfittings, whereas a large industrial installer would undoubtedly be more interested in the installation speed.
Business communications and its strong impact on positioning in search engines
We are all used to searching for information on the internet and do it almost automatically, several times a day, without thinking about the work done upstream by the companies in order for their products to be among the top search engine results.
The creation and sharing of helpful news and interesting information on pressfittings and the plumbing and heating installation world not only provides our existing customers with useful information and insights, it also generates considerable traffic on our websites. These interactions are often transformed into new customers, attracted due to having received coherent responses to the topics entered in the search engine.
All the “packaged” workaround communications on the pressfitting system, collected and published in such an organized manner, have ensured that our news and our website have always been highly valued by search engines.
Are we having a breakdown?
Yes. We will break down the statistics in the next paragraph! 😊
The most read news in the history of the Eurotubi newsletter
|The most read news ever, 2012 – 2022||Total page views||Average time on the page|
|1.||Comparing pressfitting systems with “M” and “V” fittings
|2.||Drinking water: Stainless steel, plastic, or copper? (English)||8.837(3,75%)||00:04:42|
|3.||Drinking water: Stainless steel, plastic, or copper? (German)||7.320(3,11%)||00:04:58|
|4.||Pressfittings: “M” or “V” profile? (German)||6.439(2,73%)||00:05:02|
|5.||Drinking water: Stainless steel, plastic, or copper? (Italian)||6.002(2,55%)||00:04:45|
|6.||Pressfittings: “M” or “V” profile? (English)||5.163(2,19%)||00:06:06|
People who use search engines to find answers want to discover the best solutions to the problems they are trying to resolve. In the last ten years, we at Eurotubi Europa have designed and built products expressly to allow our customers to purchase and use quality pressfittings. We have infused this quality in less tangible assets, such as in all forms of interaction with our customers and with the most brilliant and innovative marketing and communication support possible.
Thank you for your continued attention, and, as always, we are at your complete disposal for further information or collaboration in your marketing efforts! Please write to us at [email protected]